Oct
2006 -
Jun
2009
VP, Director of Marketing - Brand Initiatives and Licensing / BAM TOYS N.A.
- Defined and communicated all elements of marketing programs for 10 brands, including advertising, promotions, PR, retail programs, and packaging, merchandising and digital media initiatives
- Secured licensing partnerships with Disney Asia, NFL, NHL & MLB teams
- Responsible for daily communication re: product development with designers, factories & brokers in China and Taiwan
- Worked with top patent and trademark attorneys to ensure product protection and increase brand value
- Revaluated and redefined distribution network for South America, Asia and North American Markets increasing market presence by 50%
Sept
2004 -
Oct
2006
VP, Direct Marketing & Asset Branding / The Abbey Company
The Abbey Company – NL Construction
-Responsible for directing and managing a sales force of 15 people to fill all vacancies for a 7.5 Million square feet portfolio of class A & B properties.
- Held weekly sales and property management meetings that emphasized direct marketing initiative follow-up strategies, property management goals, client retention programs, beautification and retrofitting audits.
-Increased occupancy rates from 72% to 98% in 14 months
-Created print and digital marketing campaigns for 63 specific property brands
-Mentored and trained new leasing agents re: sales techniques, ACT contact management, resources, etc.
Nov
1999 -
Apr
2003
VP, Director of Marketing and Research / Colliers International
-Prepared annual marketing business plan, identified our market niche and developed marketing strategies to increase our market share in the Los Angeles Basin. Motivated sales team with new marketing tools that no other firms were using at the time
- Responsible for quarterly market report production and managing a professional research consultant to prepare best-in-class for daily interaction with field offices and pipeline reporting; held Quarterly meetings with all 14 office locations
-Worked directly with Board of Directors and was appointed to lead the global marketing committee to determine broker initiatives quarterly and to identify new trends for marketing and branding our products and services effectively to 150+ salespeople and our strategic partners worldwide
- Implemented global branding strategies and led an international 7 member executive think-tank at our Boston HQ to re-brand and re-launch the company’s global website that included over 140 countries
- Managed and hired outside PR and advertising firms and negotiated contracts for 95% of marketing initiatives
